Showing posts with label local business marketing. Show all posts

Tint Shop SEO - A Quick And Dirty Guide

How To Rank Your Car Window Tinting Website For Local Customers

The internet just isn't going away and without it your marketing efforts will be seriously compromised.
So what do you need to do to try and get your website listed in Google and other search engines so local customers can find you when searching for "car window tinting in your town".

The first thing you need to consider is your domain name, use a service like namecheap.com to purchase your domain name, think about the name selection carefully, your business may be called "TJ's Car Window Tints" but a domain name like www.windowtintingohio.com will be better suited for your website, by including the keywords that your customer searches within your domain name you wil automatically have an advantage over your competitors who are not doing this.Once you have decided on a name, you then need to get some web hosting, a company like hostgator.com are a good choice here as they have a big scaleble network.

Finding a good web designer for your car window tinting website is next, along with branding and logo design, this really depends on your budget, but if money is tight go to fiverr.com and look for service suppliers here, make sure you filter your results based on "rating" so you find the best people,  and while you are at it, find somebody who can install Wordpress using the C Panel feature provided by Host Gator.

Visit Themeforest.net and search for wordpress themes, these are like skins for your website and you can pick up some really nice designs for $20-$40.

Next up once you get all this rolling is optimising your site to catch local searches, here you need to be very careful, a good place to start is with getting your site listed in some directories and if you google "Directory Submissions" you will find some good companies, get some social bookmarking services from Fiverr.com but avoid anything that blasts a lot of backlinks to your website.

Set up a youtube channel for free and upload videos of your car window tinting jobs and tag them with the keywords your customer would search for you, get somebody from fiverr.com to do a submission to the various video content networks to give your video a boost in the rankings.
Finally, make sure you keep posting content onto your car window tinting website every week, 2 or 3 times a week even, this can be pics of cars and a description of the work you have done and include your keywords in the blog posts you make.

Follow this avice and you will soon be ranking high for your local area when somebody searches for car window tinting. If you leave your site sat there doing nothing, dont expect google to show you any love!

Next time - how to conquer facebook and engage with your customers who are looking for your car window tinting services.










Read more

Facebook Marketing For Your Car Window Tinting Business

Market Your Car Window Tinting Business With Facebook


Getting feedback from customers whose car you have tinted is very valuable in your marketing efforts and is something you should encourage.
Take the time to set up your Facebook page properly and you will reap the rewards of engaging with your customers and exposing them to your skills. You can use new tools like the 22 Social FAn Page Tool - They have a free trial.

Make sure you set your page up as a business and not a personal profile, a lot of the newer Facebook enhancements are aimed at business pages rather than individual personal profiles.

Get a graphic designer to make you a cool timeline image for your profile, if you are struggling their are plenty of suppliers on fiverr.com who will make you a suitable graphic for 5 or 10 bucks.
I would also strongly consider the use of online video in your marketing efforts, be it for customer testimonials or just a general showcase of your work. Lots of people are scared of online video, they are scared of the technology and the costs involved but with the new cell phones on the market shooting full 1080p video you can kick out some really good quality professional looking video content quickly.
Set up a youtube channel named after your main target keyword of "car window tinting your town" and upload your videos there and share the link on your Facebook profile page, again, fiverr.com is your friend here and you will find lots of suppliers who can help wuth cool intros for your videos and stuff like that.

I dont advice you build your business around Facebook as they are a law unto themselves when it comes to making changes, the introduction of the timeline feature killed off so many fan pages that were using the fan gate or reveal tab technology that they lost a hell of a lot of friends that day!

The option of Tabs still exists within Facebook and you can almost frame your car window tinting website within a Facebook tab and capture enquiries directly from within Facebook.You can consider using Facebook Advertising System to promote your car window tinting business and they have the option to really drill down on the demographics of your area, you can target customers by location, interest, age, sex, etc all within say a 10 mile radius of your location.

All in all Facebook is a good tool for your business and regular status updates will keep your fan base and customers upto date with your car window tinting company and all it has to offer.















Read more